The Business of Business Podcast: Use LinkedIn To Your Advantage, A Step By Step Guide

Use LinkedIn To Your Advantage, A Step By Step Guide - Commenting On Others Posts

If you aren't already using LinkedIn there is no time like the present to start. In the first episode of this series I go over how to fill out you profile completely. In the second episode I cover adding new connections. In this episode I go over liking and commenting on other post and why this is a good way to build followers and reciprocated.

About Podcast

The Business of Business Podcast approaches a range of different topics pertaining to business. Host, Roy Barker, will be interviewing guest speakers to talk about a wide range of subjects from employee retention, to sales, content creation, processes and procedures, documentation, and much more.

The podcast is also available for download on iTunes, GooglePlay, Spotify, Stitcher, and more. Search Roy Barker, or The Business of Business Podcast.

You can find out more about Roy Barker at www.roybarker.com

Use LinkedIn To Your Advantage, A Step By Step Guide - Commenting On Others Posts

00:00:09
Roy
Hello, and welcome to another episode of the business of business podcast. I'm your host, Roy. I do bring you a wide variety of guests, a CRO talk about a diverse set of topics today. We're going to continue a series that I'd started a few weeks ago. The, it's the kind of LinkedIn for beginners. I guess we talked the, in the first episode, talked about the, filling out your profile, kind of walked through it, how to do it and making sure that we get it filled out completely. In the second episode, we talked about just making connections, how you go through and look for people that you can connect with. And, anyway, if you haven't heard those, give those listen today, we're going to talk about actually commenting, liking, and commenting on other people's work. It's, in the day of, Facebook, most people know how to do it, but there's some that still unsure.

00:01:06
Roy
We thought we'd just take a look and, go through and at least start that process. Probably in the next episode, what we'll do is look at making some of our own original post and maybe touch on long form content, but a good way to, if you're just now building up your followers and your contacts, one thing you want to do is you want to go through and see what they're posting and you don't, I wouldn't do it for things that you really don't like, or, but if you find things that people are posting that speak to you or that you agree with, it's always nice just to give them a little, see here, just give them a little, like, there's all kinds of thing, emoji things there that I don't really use all that, but at least we just reach out and say, Hey, we liked that.

00:02:02
Roy
Even make a little comment if we need to, or want to, I'm going to go over to somebody that hosts quite a bit of good material. Monique's been on the show, so I know her, I know how, I know what she posts about, so let's go over here. She had a great, she had a really good collage of things that I wanted to look at, but we'll see what she's been posting. See if we can find one. Yeah, that's a little more difficult looking down through somebody else's posts while we're on the, where you're taping, but it just is what it is. We can look down through there without, to, yeah. Another big thing on, LinkedIn these days or the surveys, which I don't mind taking. I've done a few and I think that they're interesting. It may be, it's not always the intended audience.

00:03:26
Roy
You may get comments or people that take participate that really aren't in the group that you would love to be targeting, but it can give you general idea. Yeah. She's asking about, what functionality would we like LinkedIn to add or enable let's just go with our prescheduled videos. That would be pretty good. Here's one that she's done breaking down the digital strategies, a seven step framework. We're going to put a comment. Okay. Just as simple as great info.

00:04:22
Roy
We'll spell it out. So we just comment on her. Let's go over here to another contact that we just had. We just aired her episode. You go, well, Rico was talking about, intellectual property. We'll see what she's got, what she's yeah. The thing that this will do it, a lot of times people reciprocate like Monique. I know she con she will comment and like a bunch of stuff that I have done. It that's one reason it's important to reach out to people either that you follow people that you, connected with is just to, show them that you're here and you're still, watching their stuff. It just, it will lead to them reciprocating that. Because a lot of times when they post, when they comment or like your stuff, it puts it out in front of their audience too. It's a, a great way to reach an extended audience.

00:05:47
Speaker 1
Let me see what she's got. L what else she's got, we just commented on that one,

00:05:55
Roy
But this is important. We, to, I, I feel it's important, especially marketing and sales, we want to disseminate information and even if we are in human resources and wanting to attract workers, this is a great way to put out, what's the company about what are their beliefs? what about our, what about the, products services that we have, without just constantly be just, sending emails or cold calling people. This is a great way to put information out there. If you get in front of a big enough audience, you will always find people that are interested. It's a great way to educate and attract, track people to your profile as well. So let's see.

00:06:51
Speaker 1
This is one talking about a career, so we'll just And we just general would just be general at this one and just put thanks for sharing.

00:07:14
Roy
That's the way that you want to go through and comment on your connections. Now, once you start building up a lot of connections, then when you go to log on and go to the home, you'll see your feed. You can look down through, and, I know some of it's very informational, some of it's motivational, but it's always good to look down through here and see what others have going on.

00:07:45
Speaker 1
There's one positive, mine's positive vibes, so we can just like that.

00:07:48
Roy
Anyway, that's really the, that's the, just of how that goes. Just challenge you this week to get out there and, take some time during the day, either at lunch or in the evening, just to scroll through some of your connections or look through your feed, find things that you like, comment, just get used to commenting on it, because, it can really be helpful not only to build your audience, but put a lot of great information out there. So, like I said, we, the two previous episodes we're showing you talking through, making sure that you have your profile filled out completely also how to start building your connections, reaching out to people that, or I've worked with, it's important to, be sure to reach out to only people that and are connected with not just to be spamming a lot of people, they definitely frown on that.

00:08:48
Roy
I guess if they get a, if they get enough complaints, they might put you in LinkedIn jail and nature, if that's a thing, but, it's always better to reach out because the other part, I always feel like how I feel if people that I don't know are reaching out to me, it's usually because the very next thing they're going to do is hit me with some kind of a sales pitch. Just be careful, who you reach out to connect with and also who you connect with, you can go in and, kind of resend that connection. So, anyway, next time, what I want to talk about will be let's make some of our own posts and, talk about the difference between posting like on this wall feed, versus the long form posting and what you may want to do over there. That's going to do it for this episode of the business of business podcast.

00:09:40
Roy
I appreciate your attention. You can find us, of course, at www.thebusinessofbusinesspodcast.com. We are on all the major social media networks as well. A video of this will go up on YouTube when this episode goes live. You can find us at www.thebusinessofbusinesspodcast.com, YouTube channel. If you have any suggestions, if you'd like to be a guest, if you'd like to see a topic talked about on the show, please reach out, it's roy@thebusinessofbusinesspodcast.com and be glad to entertain having you on. We'd just like to get people that speak to businesses, give them some actionable items, some things to think about that they can take home and, actually put into practice to help themselves. Until next time that's going to do it. Take care of yourself, take care of your business.