Oct 14, 2021
Hit A Revenue Ceiling? Not To Worry, You Need a Sequencing Strategist! Featuring Danna Olivo
Sometimes that next step is the most elusive but the most productive and beneficial one you can take. Most businesses go through this. They reach a point they cant breakthrough. That's when it's time to call for help. Put the ego aside and get in touch with a strategist who can look from the outside in.
About Danna
Danna is a Business Growth Strategist and CEO of MarketAtomy, LLC. Her passion is working with small first-staged entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. Known as the Business Birthing Specialist, Danna understands the intricacies involved in starting and running a successful business. Her efforts extend beyond the initial strategic planning process on into the implementation and monitoring phase. She has recently launched the first eLearning environment specifically targeting small micro-businesses called MarketAtomy.Academy.
A graduate of the University of Central Florida’s College of Business, Danna holds degrees in both Marketing and Management Information Systems (MIS). She brings more than 40 years of strategic planning experience in business structures, marketing and business development both nationally and internationally.
Danna is not only a professional business growth strategist but is a public speaker and best[1]selling author on Amazon. She has published 5 books, the latest “Social or Sociopathic” dropped May 17th of this year.
Danna’s Resume/CV can be found at https://www.linkedin.com/in/dannaolivo
www.thebusinessofbusinesspodcast.com
Full Transcript Below
Hit A Revenue Ceiling Not To Worry, You Need a Sequencing Strategist! Featuring Danna Olivo
Tue, 7/13 12:12PM • 38:52
SUMMARY KEYWORDS
business, atomy, company, danna, people, academy, assessment, kpis, sales, reach, marketing, businesses, product, important, understand, build, growth, stage, platform, money
SPEAKERS
Danna, Roy Barker
Roy Barker 00:05
Hello, and welcome to another episode of The Business of Business Podcast. I'm your host Roy, of course, we are the podcast that brings you a wide range of guests that talk about a lot of diverse topics. We want to maybe bring something to your attention you hadn't thought about or we actually want to provide resources in case there's something that's keeping you up at night. We have a mix of good professionals in the industry and today is no different.
We've been waiting quite a while but we're glad to have Danna Olivo. On she is with MarketAtomy. And she is a growth strategist and CEO of MarketAtomy. Her passion is working with small first stage entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom known as The Business Birthing Specialist. Danna understands the intricacies involved in starting and running a successful business. Danna, thank you for taking time out of your day to be with us. We certainly do appreciate it.
Danna 01:04
Thank you, Roy, I'm looking forward to it.
Roy Barker 01:06
Yeah, on First off, we're gonna, I want to get before we jump too far. And I want to get a little bit of your background, if you could tell us, you know, what, what has kind of led you to this point and kind of what you've got going on?
Danna 01:20
Um, well, my background is primarily in marketing and business development. And I started for Oh, my goodness, I started for the first probably 30 years of my career in the architectural engineering construction market. Oh, primarily doing marketing and business development forum. In 2009, I was laid off of the, from one of the largest construction management companies, and from there to myself internationally and to Brazil, basically connecting creating inroads for companies here that were closing their doors because of the recession in companies in Brazil. And upon returning from that, about four years later, is where market Atomy was the concept of Mark anatomy was developed and birth.
Roy Barker 02:11
Okay. Yeah. And we'll, we'll talk a little bit more about the Market Atomy Academy, which I think I'll let you explain it more in detail. But I think with the pandemic, everything kind of you saw some of that in person business go away and trying to figure out a way to make this financially feasible for micro businesses and solopreneurs, to actually, you know, get some of the help that they need, which I think is awesome, because, you know, one thing, what I found is that this pandemic has forced people, while it's closed a lot of businesses, it's forced a lot of people into business that never really set out to be an entrepreneur.
So while I may be an awesome plumber, or an awesome CPA, now that I've got three people working for me, it's like, oh, my gosh, you know, now what? So I think that's awesome. But before we get even too far into that I wanted to talk about let you tell us about your assessment tool, I would kind of be the beginning is that I think this assessment tool will can help identify some issues with businesses. So I'll let you tell us.
Danna 03:19
Exactly, no, you're absolutely right, Roy, the assessment tool that will be beta launch, the beginning of August, is a standalone assessment platform for existing small businesses, generally, they're about a year, year or more in existence, you know, making some kind of revenue. But what what's happened is they've reached a ceiling, to where they're having trouble growing and breaking through that ceiling. The assessment came about because I'm working with my clients. On a one on one basis, I was spending on average, about four hours in the very beginning, asking a series of questions because as a strategist, I needed to understand where they were at that point in time.
And part of my job is to find out where those gaps are in the company. So in an effort to streamline this process, is where I started to put it online to make it you know, something that they could take before I even really met with them. And as a result of that it's morphed into a standalone platform. And what it does is it assesses existing companies across 20 different key performance indices, the KPIs In other words, okay. And these 20 different KPIs are boiled down into five critical areas. One is operational strength, what is the financial strain? What is the sales and marketing strength of the company?
What is the product and service viability ratio and Also the overall health of the organization and their management team. So individuals, companies that take this assessment will get scored in those five areas. But by examining the responses to all 20 of the KPIs, I can go in and pretty much give you an idea where the gaps are in the company, because they're all interdependent, all the KPIs are all interdependent. And so we can pretty much detect where those gaps are, where things are dropping off. Yes.
Roy Barker 05:32
Yeah, I think that's awesome. Because, to me, that's there's a lot of information that's out there online. But unless we stop and make a true assessment, and I mean, an honest assessment of where we are, right this moment, not where we think we should be, not where we hope to be, but what is our state now, because I use the example like, you know, I want to take a trip to Chicago, so I want to go out the door and turn to the west. But, you know, if I'm starting in Las Vegas, not gonna make it. So you know, we have to know where we are, at this moment before we can start that growth pattern and try to figure out, you know, what's holding us back? So
Danna 06:12
I think you're absolutely right, you know, this assessment, like I said, I've had, where clients will come to me, and they'll say, Look, I'm having trouble meeting my, my growth goals, my revenue goals, you know, we need to have an overhaul on the sales department, we need to understand what's going on. And the first thing I will do is, I'll ask them, are you sure it's your sales department? Because you can't put all the blame on the sales, because sales relies on pricing. It relies on your messaging out in the market, it relies on a viable product or service. So if you're not exploring all of those areas as to why your sales are not increasing, you're doing your company injustice, you're doing yourself injustice. Yeah,
Roy Barker 06:58
yeah. And I think with smaller companies, it's much easier. But if you have two people in this, the marketing and sales function, I think this amplifies that message that you're saying is that we have to have communications because I'm doing an awesome job marketing. And, you know, we're getting all these leads that are coming in, and I'm smiling every day happy, because I'm really knocking it out of the park. The problem is, if those aren't suitable customers for our product, and I, you know, I kind of like to use an extreme, we'll just say that it's an adult beverage that you have to be 21 to drink.
So if I've got 10, and 12 year olds responding to my ads, those aren't even my customers, they, we couldn't sell that to them if we wanted to. And so, again, that's an extreme case, but we have to look at it in our business, if we are generating a lot of traffic that aren't, don't have don't need the money yet qualified prospects were, it's not doing us any good. So that's why I just can't stress enough that communication between who's doing your marketing and who's doing your sales because each one of them can flourish, and it really not be helping the other.
Danna 08:12
Right? Right. And if you are not, if that's not your your forte, say marketing or sales or something like that, if you if your forte, or your strength is in product development, or in manufacturing, you need to stick with what you are strong. Okay, and don't try and do everything in order to save money. Because what happens if you end up spending more money than you do saving money? You know, nowadays, with the gig economy, you can farm a lot of this stuff out for pennies on the dollar.
Roy Barker 08:47
Yeah. Yeah, that's a great message too. Because sometimes when we morphin, to that, there can be a lot of reasons we think people won't do it as good as we can. We can't afford it. But like you said, if you're a good salesman, stick to sales, and then on somebody to do your books, because you're going to end up paying more money at the end at the end of the year. than if you had a professional somebody that knows that.
Taking care of it for you. So yeah, so what are some other things that you're, you know, that you've been identifying through? You know, talking with small businesses and I guess, you know, talking about the Academy, you let's talk about the beginning of that for just a minute, you know, you think you used to do a lot more in person up close and personal work and then the pandemic said in
Danna 09:39
and that's that's right. When I originally when I got back from Brazil, the reason the market Atomy Academy Today was a rebranding of the company that I went into Brazil with, okay, and what had happened when I got back from Brazil. I had been in a very bad accident in Brazil. I was hit by a bus crossing the street, Oh, wow. So therefore there was about eight years to 12. I mean, eight to 12 months there that I was going through surgeries and things.
And what happened when I got finally got back to the United States is a lot of companies within the industry I was in, which is the architectural engineering construction industry, a lot of companies that had been forced to start their own organizations because they couldn't find work. Were coming to me and saying Danna, I don't understand what I'm doing wrong. I'm bleeding money, I've been trying to, you know, make ends meet, I don't, I don't know what I'm doing wrong here.
And in the process of trying to explain to them the infrastructure of a successful business is where I realized they did not they had a good product or service offering, but didn't know how to build a business around it. Right? Okay. And so for that reason, in order to explain to them, when they didn't have that business knowledge, they didn't have the marketing knowledge or anything like that, I came up with what's called the market anatomy concept. And it's the marketing, anatomy. And market Atomy concept is built around the human body, that's where the anatomy comes in. Okay?
What I showed them through the human body is, you look at the heart of the human body, and the heart is your why it's your passion. But up in your brain is your playbook. That's where all your education where your product and service offerings are, your, your processes, your systems, everything is up in the brain. And when you think about it, in the heart operate without the brain and the human body,
Roy Barker 11:47
no,
Danna 11:47
no, is the same way in business, you need both the brain and the heart, operating simultaneously, to push your marketing message out through the veins of the body, which are your marketing channels, to your market, which is the body. And if you take it one step further, there's also the soul of the business. That's you, you as the business owner, it's your culture that drives the business. And so by doing that, I was able to show them that all of that needed to be in place for them to bring customers through the door. Because without that, you have no customers and without no customers, there is no business. Right? Right. You know, that's where market Atomy came about.
Roy Barker 12:37
Okay, I think that's you make an important part about this is that a lot of times we see people get into business, because they think there's a lot of money in that space. And that may be true. But I think you know, to have a truly sustainable business that you can be happy in for a lot for a long time, you really have to get your heart into you have to have something that you'd wake up every day for, you know, whether you're getting paid or not, you know, for me, you know, I've been fortunate enough to have that my whole life. And you know, what the money is just a bonus. But you know, getting up and doing that mission, it's so important.
Danna 13:15
Well, and as I tell my clients, there's two different wise, you know, you've got two wise for doing what you do. One is the professional Why? Why do you do what you do for your clients? What motivates you to do you know, your business? Well, but there's also that personal life. And that personal Why is just as important, because that is the why that motivates you to get over those hurdles to break through those ceilings of hard time.
And those personal wise can be, you know, that I advise them to make short term and long term wise, okay, for instance, my Why is ultimately, I want to be able to buy a large piece of land and build several homes on it so that all my kids and my husband and I can be on the same piece of land, you know, and almost like a commune type thing.
Roy Barker 14:07
Right? Right. Right. Yeah. Yeah. I think we, you know, maybe this message is more for people thinking about getting business or maybe even for those that are very young in it is that it's tough. And you know, I think, you know, I did this, it's exciting, it's fun. All of those are great reasons. But, you know, you have to really have your heart in it. Because there are days when you wake up, or, you know, there's some struggles that you might have going through this that you might you have to have that in order to go on.
You know, I had, in an interview one day, late, we start talking about how many times people want to quit in business. And she says, Have you ever wanted to quit? And I said, Yeah, probably three times this morning. You know, you have to really, you have to have that like Nothing's gonna stop me, I'm pushing through this. And you know, one of my favorite little cartoon means it's the, they're two cave men one on, you know, it's like two separate features on top and bottom.
And they're digging through this mountain and one guy, he's like, two inches away from breaking through to the gold, and he's turned around walking out with his axe on his shoulder. And there's so many stories of that people that have come so close to success. But they, you know, I just take it that their heart wasn't in it enough that they could push through that. So anyway, it's kind of a little bit of a sidebar. But I think it's important just to stress that, that it's not what you see on TV, or what you seen people's means that it's like you throw your shingle out, and money's rolling in and you're buying yachts, and you're successful. I mean, most of us, it's a grind every day, you have to get up do the basics. And that's what makes us successful over time.
Danna 15:57
Right? Well, I've had two failed businesses in my past, which is part of the reason why I did start market Atomy is I wanted to take those lessons learned and help others in the same position, avoid those lessons, you know, after the two failed lessons, I went back to school, and I got my degree. That was a three year process, I got two degrees during that three years.
But where I'm going with, this is why I had originally set up the market Atomy Academy, it had always been my dream to take what I taught my, you know what I mentored my small business solo entrepreneur accounts with to take this online, because working with micro solo entrepreneurs, I knew they could not afford my consulting services. All right, my one on one, even though I had those beforehand, there were a lot of them that just couldn't afford it. Right. And so I wanted to take it online and make it at a price point that they would be able to afford without having to go back to college.
And the onset of COVID threw me into this quicker than I had planned, I probably would have taken a lot longer to do this. But the timing was perfect for this. Because there's been an 83% increase in new business license applications since the beginning of COVID. Yeah, you know, and when we've got, you know, anywhere from 70 to 75% of these small businesses failing within a two to five year period, right, they need to know, yeah, we we are the US make it so easy for businesses to start a business. You know, you just you just go in there, you purchase your license, you get your, your incorporation papers, if you if that's the route you're going, and you're in business, right. But we don't make it easy for those first stage businesses to survive.
Roy Barker 17:59
Yeah, yeah. And another part of that message, I think, too, is that we, as entrepreneurs, we feel that we have all the answers, and that it might show weakness to reach out for help, or that we don't want anybody knowing our business. And I just, you know, I can't stress enough that seek help if you are struggling, because, you know, a lot of times people come so far, and then you know, they hit a wall that may there's something that may be condoned to get over that.
But, you know, we have to reach out. And that's another great thing about the online is, you know, maybe it's a little bit more anonymous for people to kind of get started and, you know, be able to learn some things without feeling like they're having to, you know, tell all the, you know, negative stories to somebody.
Danna 18:50
Right. And that, that's, that's one of the things that one of the primary reasons for the academy and the way that we structured the Academy, the value that we bring over the other educational platforms out there, like Udemy, lynda.com, you know, a lot of those that are out there is the fact that first of all, we focus only on solo micro entrepreneurs, those small business owners, doesn't mean larger ones can't send, you know, you can't come in and take it, you know, it's a subscription based platform. And all of our, the entire platform is focused on a five growth stage process.
Okay, there's five growth phases that a company goes through, especially early stage, you've got the see it stage, that's your vision stage, that's where it's get the napkin, idea, etc, okay. Then you move into the proven stage. You want to make sure that your product or service is a viable product or service, one that people are going to be willing to pay money for and that is needed out there or wanted out there. And then you move into the build stage. It's at this point that you take what you want to do, and you start building the company, the business model around it. This is also where you start getting your revenue, you start building your marketing strategy, everything. Alright? Once you've got that built, now you're starting to see, okay, I want to grow my business.
But first, you have to fund it. That's the fourth phase, you have to find out, are you going to self fund this? Are you going to bring in angel investors? What are you going to do? And then finally, you move into the growth stage, this is your 10x conversion stage. This is where you're going to grow your business and start working towards your exit strategy. Right. So the entire platform is built along those five phases. So every one of the courses offered fall within one or more of those phases. Okay? purposes want to give them a sequencing aspect. Because a lot of business owners are asking, What do I do first? Right, what do I do next? When do I do this, and that's what we wanted to do is to clarify this for them.
The other thing that we do is every one of our courses that we offer, range anywhere from free, the top one is 199 $199. Alright, so they're all the bulk of them are between 25 and $65. So they're affordable. And then every course is got two components to it. One is the learning component was actually learn, you know, if it's a cash flow, you know how to build a cash flow, you learn. And then you move into an integrated experiential learning component, whereas you will have the tools available for you to sit down and actually develop a cash flow, or develop a strategy customized to your business helps. Or it's from becoming shelf help. We want to make sure that you're building that into your business right now.
Roy Barker 22:15
Yeah. Yeah. And there's nothing worse than, you know, being a consultant type and, you know, going out and working for somebody, and then when you come back years later, and you see that awesome work you did, sitting on somebody's shelf.
Danna 22:34
Oh, and then the other thing to keep to add to this, when you were talking about asking for help included with all of our subscribers, we have a bi weekly group coaching session, as well as a private facebook page and a bi monthly mastermind program. Okay. So we are a firm believer in the fact that accountability is a huge aspect grow. You can get the learning you can get the education, and things like that, but you need that accountability to keep moving forward. Yeah. Yeah,
Roy Barker 23:09
if somebody has a few employees, are these courses designed? Basically, for that business owner? The one that's driving the decisions are, are some of it set up that maybe I've got my, you know, right hand administrator, I would like them to go through this as well.
Danna 23:25
They can do that as well. They can be a subscriber as well, the, in fact, you know, I would recommend it. But I would also recommend that the owners, at least go through the courses because even if you're going to pass that, on that responsibility on to somebody else, you need to understand what they're doing. Yeah, it does. It's up to you. Ultimately, you need to know what your numbers are, you need to understand how to read a balance sheet, you need to understand, you know, how to develop a marketing strategy. You don't have to do it. You don't have to understand that much. Yeah. But be able to understand when it's explained to you, here's what we're doing and why we're doing it.
Roy Barker 24:07
Yeah. Yeah, and sometimes even it's good to even if you're pretty far along, maybe it's good to step back, make sure we have this firm foundation, then, you know, kind of not necessarily do a relaunch, but be able to make sure we've put all the pieces together before we start moving much further down the line.
Danna 24:25
Now, that's exactly it. Now we're here to to provide all the resources that a solo or micro entrepreneur will need in order to grow their business. You know, we hear all these stories about why these businesses are failing the 70 to 75% is because of lack of leadership. It's because of lack of funding, you know, processes all of that. But it's my belief that the real reason these businesses are failing is lack of education. If they have That education, they'd be able to find the money, they'd be able to find the team that they need to build that team, and everything that is needed to be done. If he knew how to do it, you'd be able to do it.
Roy Barker 25:13
Exactly, exactly. Yeah. And a lot of times, we just don't know where to turn for help. So you know, a great, great resource for people to turn to, to, you know, get that education. And I guess even I would, if I was thinking about being in business, I was like, Hey, I think I've got a good idea. But I'm really on that fence about whether to launch or jump in, would this be something that maybe could help me make this decision? Or I guess the sooner we start, the better, but, you know, would it be useful to somebody that maybe wasn't already started in business yet?
Danna 25:49
And definitely, this would be a resource for that. Because in the very first date, two phases, which is that the, the vision stage, okay, the see it stage, and the proven stage, all right. As a subscriber, you're going through these group, coaching sessions and the mastermind programs, you'll be able to get feedback from other members in there that will help you determine Okay, is this a viable prospect? You know, is this a viable product or service? It's, it's, it's just another way, operating in a vacuum, when you're a small business owner is the worst thing you can do? Yeah. Okay, you've got to be able to speak to other other entrepreneurs, other, you know, leaders, things like that, in order to make credible decisions moving forward.
Roy Barker 26:42
And the great thing is that, you know, you've kind of formed a roundtable as well, that if I'm having an issue, there's probably somebody else in the group that is that has gone through this. And that may not be my answer, but at least you can get some input and some suggestions about what they have done to overcome. And that's something you know, we've talked about before, is, you know, forming these leadership roundtables. And you know, the great thing is, this is already pre formed when you don't have to have to go out and look for anybody.
And so the other thing, too, they're probably geographically dispersed. So we're not talking to our competitors. But you know, it, to me, it's very, very helpful to talk to others to say, Hey, this is what I can't seem to overcome. And some of it's time, I mean, it's like, if the world would stop for five minutes, and you could research everything. But, you know, a lot of times we don't, we just can't find the time or, you know, the business pushes on that this will make that part of that much simpler,
Danna 27:41
right. But the other thing that we do offer through the Academy is resource management session section. So as they're going through the growth process, you know, say they needed a website developer, or, you know, something like that. We have resource partners there, that are listed in the website, all of them have been vetted by myself and my team to have programs that will work that they can work with, with small micro businesses, it's not these developers or whatever that are the charging $40,000 for a website, you know, and things like that. And which we don't recommend you doing in the first place. You start out small, especially solo and micro entrepreneurs, you start out small, you don't need a 40,000 you might a 5000 for a website. Yeah, you know, or less.
Roy Barker 28:41
No, that's good. That's good advice, too, because sometimes we don't know who to turn to. And the first couple people we talked to want to give us a lot of things that may not be necessary. In the beginning, let's get this thing going, let's make some money. And, you know, worry about the things that matter, selling, you know, make sure we have a good product or service, make sure it's priced. Right.
You know, that's the other thing I think that we talked a little bit about, or you mentioned earlier, is the pricing and I can't ever can ever emphasize this enough that we have to really look at pricing because one of the very first people I worked with when I started consulting was it was a friend, but he had a service that you know, one of the first things I asked was so how did you arrive at this price? And he said, Well, the guy down the street charges you know, $5 more so we just said so I said well let's take a look at this you know.
What's your labor, your vehicle cost your mileage, your gas, your or, you know, the building, what's all these things that go into making that up and he was very surprised when we you know, put it down on paper because he was way under charging. So right now there's so many different components like that, that we just have to pay attention to make sure that we get everything And so again, instead of focusing On the some of the bells and whistles, and things that aren't important, it sounds like that this will focus people on really what these core KPIs that we need to worry about are
Danna 30:12
right there. I mean, you know, one of the courses that we offer to me through the Academy is pricing strategy, you know, helping them do that develop that pricing strategy, whether they're using a distributor, or whether you know, it's wholesale, or retail, or whatever. I mean, I add, I can give you a little story. I got lots of little stories, but I had one company that manufactured they were a manufacturer, and they were manufacturing out of China. And manufacturing, a high end women's sandal was a great product, beautiful product, it was patented the whole bit.
And they had come to me because they wanted me to help them put together a strategy, you know, a go to market strategy, you know, and things like that. And in the process early on, in the process of going through this strategy with them, come to find out there were four partners in the business, okay. Then they were incorporated. And out of and two of the partners were non performing partner, they weren't doing anything, they were just on the paperwork. And they wanted to go out for funding. And I said, Do you have stocks set aside for your, you know, funding agents for for your angel investors or whatever?
And they said, What do you mean? I said, How is your stock divided right now, and they said, is 45% from all four of us? And I said, Well, I said, until you can free up about 30% of that stock, you're not gonna be able to bring in some of these investors, because they're going to want to, you know, have equity in the company, if they're going to give you money. And one thing led to another, and it turned out that the non performers, were not willing to give up any stock, you know, because that's what they tried doing, you know, and stuff like that.
But through working with them, what they did was they turned around and close the company down, transferred the IP into another company, was it was just the two performing ones. So there are things that need to be understood when you're first starting out. So you don't make these mistakes. And you don't run into these, these issues. And that's what the Academy is all about is to teach you what you need to know, in order to successfully grow.
Roy Barker 32:38
Yeah. Yeah, like kind of goes to a couple points of cleaning up your income statement, you know, prior to, and I don't mean, like the day or the week before, but you need to really be thinking about that prior to looking for funding. And then also, you know, at that exit strategy is, make sure we get that cleaned up so that you can maximize your value, you know, when it comes time to do that. Exactly, exactly. Well, Danna, I appreciate you taking time out of your day to come on and talk to us. It's been very enlightening. And I'm gonna, before we get away, I got a couple questions for you. First off, what is a tool or a habit, something that you use in your everyday life that really adds a lot of value? professionally?
Danna 33:25
Well, I have two tools that I use every day in my business one is my Google Calendar. Okay. Okay, time management, my Google calendar is is color coded everything. So I can look at any day on my calendar and see what kind of day I'm going to have. Yeah. Anything on what the colors are.
Roy Barker 33:47
I like that. I like that.
Danna 33:48
Yeah. And then the other one that I use really often is my CRM, because I'm all about streamlining processes. And so if there's something that I see I'm repeating on a regular basis, I will develop an automation for it. So I don't have to worry about it, you know,
Roy Barker 34:08
yeah, I use the most, but I'm glad you brought CRM up, because that's another one of my kind of hot buttons is especially starting out, it's me, it's important to find one and everybody doesn't like the same one. And it took I went through, you know, three or four before I found the one I like and use, find one take the time find one that suits you. So you can keep notes. Because it's difficult as your prospects and your marketing and your touches start growing. It's hard to keep up with all that on paper or in your in our heads.
And then when we transfer that, you know, I hate to get an email from somebody that there I can tell they're new in the seat. But somebody had just reached out to me, you know, a month or two before and so it just it's not very professional. So anyway, right? It's so good. And then from some of the sales agents we always hear well, the the time it takes to do it, but believe me, it's minimal. And it helps us so much. Knowing how to reach out when to reach out what kind of messaging we need to reach out with. They're invaluable. So find one and just find one is all I can say. Yeah,
Danna 35:22
no, definitely I check it at night before I'm leaving work. So I know what I got to do tomorrow. And then I check it in the morning to see you know, if I have to add something that might have come in overnight.
Roy Barker 35:33
Right, right. All right. Well, tell us how can you know who is this most suited for the MarketAtomy? MarketAtomy Academy? Is it mostly did for you know, how it can help them? Course, how can they reach out and either get signed up for read or reach out to you,
Danna 35:56
MarketAtomy Academy is going to be most suited for those individuals who are in the napkin stage, they're thinking about going into business, you know, to understand the process of what's going to be involved. It could be for side hustlers, who are looking to take their side hustle into a main hustle. Okay, it can it's for those small micro solo entrepreneurs that are struggling. And they don't understand where the problem is. Right? Generally, it's businesses that are up to about maybe 500,000 in revenue, 10 employees or less, okay, is what we're looking at.
Roy Barker 36:36
Right. And talk tell us one more time of the assessment when you think it will be out. Because I think that's an important tool for, you know, for businesses that are already going to, you know, just get a an honest assessment of where you're at.
Danna 36:51
Right? All the assessment tool will begin beta testing the second week in August, okay. And I am looking for beta testers. So if any of your listeners want to go through this at no cost to test it out with us, they can reach out to me at and sign up through MarketAtomy M a r k e t A t o m y.com/bhc-beta.
Roy Barker 36:56
Okay. Well, I'll include that in the show notes as well.
Danna 37:28
Okay. All right. Yes. And so you can sign up through that and you will, we will follow up with you to let you know the details. Otherwise, you can reach me at Danna, D a n n a. O L I V O @ marketatomy.com or go to MarketAtomy.Academy. Okay,
Roy Barker 37:50
great. Well, again, Danna, I thank you for your time, a lot of great information y'all go check it out. I know it can help you. help you out a lot, too. Let's get some of these fundamentals down, see maybe what's holding us back so we can move forward and I'll be successful. That's what we want. Yeah, there's enough out there in this abundant world that we can all be successful. It's not a zero sum game. So let's let's get everybody out there and make everybody successful.
I love that. All right, y'all. that's gonna do it for another episode of The Business of Business Podcast. Of course, I'm your host Roy. You can find us at www.thebusinessofbusinesspodcast.com we're on all the major podcast platforms, iTunes, Stitcher, Google Spotify, if we're not a one that you listen to please reach out I'd be glad to add you we're on all the social media platforms as well. Probably hang out a little bit more on Instagram and a video of this interview will go up when it goes live on YouTube as well. So until next time, take care of yourself and take care of your business.