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The Business of Business Podcast

Sep 22, 2021

Marketing Fundamentals, The Starting Point For An Awesome Marketing Plan with Tim Fitzpatrick

Don't skip the fundamentals. If you skip the fundamentals, you're gonna waste time, you're gonna waste money. One of my favorite quotes about the fundamentals was from Michael Jordan, where he said, Get the fundamentals down,...

Aug 24, 2021

Finally, Marketing Made Easy! From Branding to Social Media In Five Days with Elizabeth Pampalone

Whether starting a new business or spousing up an existing one, marketing should be one of the first pillars to get established. It's tempting to throw up something up with the best of intentions to come back and finish it...

Aug 3, 2021

Why Chris Niched Down and Now Focuses Only on Dental Practice Marketing with Chris Pistorius

Niching down can really be a beneficial move. While it can be scary thinking about firing some of your current clients to focus on one industry and build your new client list from there. This will allow you to become an...

May 17, 2021

Want Great Focus In Your Marketing Efforts? Develop a Strategy to Keep You On Track with Cristal Balk

There is a plan for everything and that includes marketing. Think about how your strategies will lead you to your goals. Set measurable metrics to stay on track. We can't fix what we don't measure. Reevaluate...

May 4, 2021

The Marketing Funnel is a Portfolio of Actions Leading To Increased Returns with Bobby Machado

The pandemic shined a light on those businesses that were working the bottom of the funnel exclusively. They had enjoyed a lot of activity and interest but when it dried up it exposed the lack of efforts put in on the top of...