Mar 15, 2021
Want PR and Media Coverage? First Work on Your Pitch to The Media Source with Tracy Lamourie
Tracy Lamourie,a high profile international award winning
publicist, is the Founder and Managing Director of Lamourie Media
Inc. a Universal Women's Network 2020 Woman of Inspiration
Winner for the Women In Media award and the author of the upcoming
book GET REPPED - Build Your Brand With Effective Public and Media
Relations. She is a well known long time advocate on a myriad of
important worldwide issues and an award-winning international
publicist working across industries from major entertainment
projects to small businesses. Tracy is passionate about amplifying
important messages and being a voice for those who most need one.
Recognized by media around the world for her 20-year campaign that
ultimately helped free an innocent man from death row to her work
getting clients major media attention and for her local community
work, she is the winner of the FIRST PLACE PLATINUM award Hamilton
Spectator ReadersChoice for PR 2018, Diamond 2019. She has been
frequently quoted in the international media on both human rights
issues and as a Public Relations thought leader. A frequent
guest on TV, radio and high profile podcasts around the world on
topics of leadership, empowerment, and entrepreneurship as well as
all aspects of media and public relations. She is a 2020 RBC
Women of Influence Nominee and was also recently nominated for the
internationally prestigious 2020 Tällberg/Eliasson Global
Full Transcript Below
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (00:02):
Hello, and welcome to another episode of the business of business podcast. I'm Roy, of course, our show. What we do is we talk about issues that affect small businesses, solopreneurs entrepreneurs, and, uh, try to bring guests on that, you know, that can have an impact for those businesses. We can talk about actionable items, a lot of things that we may not have thought about, or if you have thought about it, uh, you know, we can try to help provide guests that can provide that solution for you. So, uh, today we are fortunate enough to have Tracy Lamourie a, she is a high profile international award-winning publicist and the founder and managing director of Lamourie media. She's also a universal women's network, 2020 woman of inspiration winner for the women in media award and the author of an upcoming book, Get Repped - Build Your Brand With Effective Public and Media Relations. Tracy, thanks so much for taking time out of your day to be with us.
Well, thank you so much for having me. I'm excited to talk to your audience.
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (01:09):
You bet. So, um, let's just talk a little bit about that. You know, I think media relations is it's important because there are, I think there are a lot of channels, you know, traditionally we think of marketing nowadays as putting an ad up on the internet or Facebook, but there are a lot of opportunities through traditional media as well. Not only to get the exposure of, you know, of links to us from them, but also just get direct exposure through them.
Absolutely. There are, and that's something that most, I would say 80% of entrepreneurs, honestly, across industries do not consider that, or aren't even aware of that. You know, once they get to the corporate level, it's common to have a communications team, right. Which is essentially the publicist, but, um, at the entrepreneurial level and they are, it's a shame because they're literally daily missing opportunities where media is actually looking for sources as well as those opportunities where they can be telling this story, reaching out with media advisories and press releases, you know, and, and it's just as easy to get, you know, w with a skill when understanding what the newsroom is looking for and a skilled way of telling your story, it's just as easy to get mainstream media, attention, TV, radio print, as it is to be, you know, get international podcast attention on high-profile podcasts like yours. And if people aren't doing those things these days, this is where you hear the term thought leadership, even though some people think that's a silly expression, but if you're not looking for ways to sort of talk about your industry, your feel, what you do, other people in your industry are. And so it proceeding, you know, more and more as we move forward, you're getting left behind and you're just being stuck with your own little customer base that won't expand. If you're, you know, you're not in the games actually.
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (03:01):
Yeah. And that's why it's important to, you know, know contacts like you. That can be the, uh, the, I guess, media relations department for small businesses that, you know, can't afford to have somebody on full-time because you know, this kind of falls under the category of, we don't know what we don't know. And, um, you know, a lot of times entrepreneurs fall into something because they're good at either making something or providing a service, but this whole back end of the business. And that's kind of, you know, that was why I started this show was to try to help them with this. But this media thing, I mean, it's tough because you've got to know how to get through to the right. You can just pick up the phone and call these guys and think that they're going to be like, Hey, yeah, we've been waiting on you to call us, come on down. Or, you know, we're coming out or do something. I mean, you have to know how to, uh, I guess get through the right channels.
Yeah. And it started with two things. Number one, is who are you contacting? Are you calling the right meet? He like would report on that. You know, like, you know, the basics, like you don't want a sports guy with the business story, which sounds obvious, but it's not people do it all the time. And there's no better way to like annoy the media. But the other side of it too, is really understanding before you even think about calling in the media is understanding they're not in the business of giving you free advertising. They're quite aware of the value of that space for just like you're aware of the value of your podcast. You don't think, but you don't put everybody on, even though they might be nice. They maybe whatever you have a certain audience and a message in a framework that any potential guest has to fit into.
And so people all the time w when, w when I, you know, when entrepreneurs finally understand the value of media and that it's not just for celebrities or sports stars, the next hurdle is for them to really, truly understand the difference between editorial and advertorial. Huge difference. You never watched the news, right. And see new and improved product. Doesn't matter how amazing your product is. It's not in that 20, 20, 22 minute newscast just know that's not news. Right? Right. So you have to understand, get yourself in the head frame of what they, you want to gift them with content. That actually is quality content that feeds their audience and what their goal is. You have to be thinking about what, how the newsroom thinks. And the first thing they're like new thing, especially in a business story, the editor is going to think, buy an ad, buy an ad.
Why don't you buy it? Now they know you're nearing a beach bike, you know, been two and they need work and you're there to make money. And you're, you know, so the first, their first instinct is, you know, buy an app, right? So you have to break that by actually fighting about a story and showing them how that story is something their audience needs, not just as a new improved product. Right. But, uh, so the way to do it is quite often not focusing on the product itself, but focusing on you, the expert, speaking about the industry or something about like, even if you're a lawn mower, even if you mow lawns for a living and that's your company, and you think, well, what the heck am I going to? Well, there are things that you, you know, every day we don't know about, whether it's about how grass has changed, the quality of the environment, the bugs that you're seeing right now, that whatever it is, there's stories in there, you can be speaking about which you are to media saying, Hey, you know, Bob from Bob's lawn care has noticed this year.
We have more assets than usual and you know, or whatever it is. And as you're now the story isn't, Bob's lawn care has some sales that that's long airplanes in town. Yeah. But the fact that you, Bob, on their speaking, they have to must be the best lawn care guy in town. They don't let the power of the media. When you see a real estate agent on there, you assume the media would look far and wide for the best die. The doctor that's ordered the best. You know, they were the ones that presented the story in most cases, or they were the ones who give good quote or the publicist was available when they reached out and said, Hey, I'm looking for a doctor who can do this. So there's existing media opportunities that you, you know, that a publicist knows what the, you won't find for yourself. Right. But if you wanted to spend hours and hours a day doing the kind of stuff that we do, essentially becoming your own publicist, right. You could do those. Then there are other things that, you know, just you putting out your own messaging, understanding what a press release says, understanding that editorial versus advertorial and reaching out to your local media and you can get, you know, you could get a hit and get coverage if you're doing it right. It truly is informational.
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (07:30):
I know you've kind of talked a little bit around it, but why don't you just explain the difference between the editorial and an advertorial?
So advertorial is, you know, and this is what money is, what most entrepreneurs are going to tell me in their first, you know, when the child, me about what they want the press release to be about. Right. And I have to correct them and go, no, no. Well, cause they're thinking, they're not thinking they're not editors. And I very good at what I do because I have also been in the newsroom. I've been a writer, I've been a journalist, a better TV person. So half my brain, when you tell me the story you want me to tell an editor is thinking like an editor, like, right. It's that nice, nice. You know, it's nice, but it's not. I only have 22 minutes in my news broadcast. I have three pages. So number one think, is it worth there that limited space, that limited very valuable real estate, right?
Is it true? You ask yourself, is this truly news or is this something I just like, is this really just an ad for my product and I, that, you know, really harshly ask yourself that, right? Because there's always going to be, that doesn't mean there's no way to get the news. There's always a way that means you got to massage your, you know what you're suggesting. So you're not going to ever want to tell them, press release. I mean, the business press, you may send them knowing it's not going to get any press, but just to tell the business, press, you know, we hired a CFO or a blah, blah, blah. Right. But you're trying to actually generate a media story, you know? So you may put out a press release saying, Hey, we have a new product. Yeah. Just, you know, you let them know about it, but you know, you're not going to get like a media news for that.
But when you want to get the actual generate the news. So, so you're going to talk about, like I said, um, figure, what is news? What do you know about what in your industry or about your product, but preferably in your industry around the bigger picture, can you speak on as an authority? And then when you're being quoted, they're always going to mention your product because why are you the authority? Well, he's the maker, blah, blah, blah, the company, blah, blah, blah. Right? So you're, you might be getting your company and, you know, sneakier that way, but basically an editorial versus arbitrary think like a newsroom think and be very harsh on yourself because they will. And once they realized, Oh, you're just, they're going to look at it like, Oh, you're just telling me a nod circle at their throat. It's not, not even telling you about it.
You just went from that. Right? Yeah. And part of the good thing about having a publicist is that, um, from a entrepreneurial perspective, yet we're selling you to the media. But from the media perspective, a publicist that has a good reputation. Even if they don't know who we are. Right. But they know our company has a legit, we're expecting to be separating the wheat from the shop. It's essentially, they don't want to see us a publicist. I mean, we can't center, Hey, press release. Carpet company has new, uh, as new cleaning service, we would never get another presser is open to get, you know, having a publicist is that credibility. And I've even had entrepreneurs be told, go get your publicist. You know, when they've reached out to media, which I thought was ridiculous, because you should be able to tell a story. And normally you can, but in one or two cases, maybe it was because of the way they reached out or something.
But the reporter, actually the editor said, look, that's nice, good story. Having a publicist reach out to me. Right. But they want it. They don't want to try to be wasted thinking about how many emails you got today, but they're not there. They don't have time to like teach you and massage you. How to talk to media. Yeah. Give me a story. They might print it. They might interview you. It's gotta be ready to go. So you have to be really harsh on yourself. Understanding if it is, if it isn't, now that might make an ad. If it's not a story, think of a story. Yeah. You are in through your background story. Why are you doing this? What brought you to this field? What is something there's always something in there. People have a hard time finding that sometimes, but there's always something.
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (11:28):
Yeah. And I think it's good to stop air at this point and say, um, before you embark on this path, you need to check your patients too, because, uh, this is not, if you're lucky enough that something is going on big in the world, you might get, uh, you know, because it is happening right this minute. But you know, I was watching the news the other day and they were doing a story on somebody that had filmed probably back in March or April before the pandemic even hit. And so, um, you know, I guess the thing is that sometimes even though they film these, you're not going to get, you may not always get instant gratification off of it. So we need to, this needs to be a long-term play.
Yeah, exactly, exactly. And you have to realize that you're building relationships with your limit, your relate, your media relationships are limited where you live, even if you were like in a giant media center, there's still only two newspapers with two editors or, you know, in one, one big TV, couple big TV stations, and you don't want to be burning your bridges where they're like, Oh, that guy get, he always send me no, like understand what they need when you reach out. But also don't forget. Uh, there's also a ton of opportunity to start with like community television, like your cable whatever's there, or your local weekly newspapers that actually have a mandate to highlight the local community. Right. Those are often great places to start to tell your story and to get those first couple of links. Yeah. And, um, really it's all about, you know, before you even reach out to any of them, before you reach out to you as a podcaster, you have to, you know, tell your own story in that compelling little paragraph that makes people understand what you're, you know, what you can bring to the table too. Right?
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (13:14):
Yeah. And I don't recommend, and well, let me ask this as a question. I don't recommend going out and trying to find charity work in order to promote your business. But if you're involved in a charity or you're involved in some other kind of human interest type story, those are always good because it's not a sales, you know, you're helping the community by doing this. You just happen to get some publicity.
Yeah, absolutely. And you know what? You bring up a good point there too. Like that's all it apps. I mean, I come from a human rights perspective and an activist, so a hundred percent, that's always, you know, always good. But just even to build on that a little, even if you're not doing like a charitable thing or a particular, you just talked about, you know, what you opened up there is the other side of yourself, not just your hard business self. Right. And everybody has it. So even if the, even if it's just your personal interest, like say you're a passionate Beatles fan, like me, or you're you really love snowmobiling or whatever your thing is. There's media talking about that. So look at maybe that media, and then you're, you're in there talking about your passion or whatever it is. But again, there's always a descriptor of who is this guy I'm talking to.
So they're talking to me about the Beatles of Glenn. If I go on a Beatles, odd gas, just to try to go with my passion for the Beatles or whatever, you know, they're always going to talk, they're going to introduce me before I go. So they're going to say, we're talking to a publicist Tracy Memorial, Memorial media, and right there, that's giving you again, somebody may be attracted to you because of that human side you showed to yeah. From a business perspective and they may choose you from a business perspective for that reason. So, yeah, absolutely.
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (14:55):
Yeah. And that's kind of, you know, I'd had a conversation not long ago about being vulnerable and this gets back to that. We need to open up, be vulnerable kind of show ourself and who we are. Uh, you know, it's something simple as even like, if, uh, if you like dogs that, you know, we show dogs in our pictures, we show them with us, it's a connector. People want to do business with people that have like interest or feel the same way that they do.
Exactly. Exactly. And that's more and more true now. Like your vibe attracts your tribe, you know how they say that personally, but I find that's very true in business too. I mean, I've always been very genuine who I am a public PR company. It's an open, you know, I get the bright red hair that I, the mom told me not to get 20 years ago when I was a kid. What happens when you can't do it in 18? And you know, I couldn't go into corporate boardrooms. You know, I couldn't say, Oh, I need to tone that down or need to, but I also worked in entertainment. So it's all about how you present yourself to get to know what's appropriate. If you break a rule, like for example, having bright red hair and instead of being stuck, you know, you have to, otherwise you have to be presented.
Well, you have to know exactly your environment. You have to dress well, you have to have a resume that reflects, you know, your skills and that, you know, so it means if you can, you know what I mean? You can break rules if you know what the rule be within reason. If you know what the rules are and what's appropriate. And when to be, you know, and sometimes that can become your calling card, right? So people will come to you for, you know, they want, you know, who knows. They want that at this point, everybody comes to me just for my resume. But early on, maybe people would come to me if they w if they wanted, if they felt more everyone, you know, that maybe they feel more comfortable with me rather than the corporate suit and tie guy. And so I'd get a whole, you know, who knows what brings someone to you, but we never know who doesn't come to us.
Right. Like, I don't know about the businesses that I've maybe lost. Cause someone looked and said, well, I don't know what the red air Publix is. Right. But we know about the ones that come to, you know, so it's quite possible that people and that's okay because you can't serve no matter what your business is, you cannot serve. Everybody serve the people that are, you know, your, whatever, your, you know, your, your audience, your vibe, your, um, your demographic. It could be many demographics, but don't worry about you. Can't, you know, like you can't please, everyone, like your mom always told you, you can't like, it's better to be genuine and be real. Especially now all eyes are on us. We can hide social media is killer. If you're true, pretending to be something you're not, it's going gonna, you're going to come out, you're going to slip up something that doesn't put that Eric or your bills, you know?
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (17:33):
Yeah. The other thing too, that, uh, I had been interviewed for a story a long time ago, and it wasn't like a, uh, I don't know what you, I guess you call it a feature story. It was a network that they have a string reporters doing stories that I guess go directly to internet, things like that. But even though we don't get featured on the news, it there's still value to having those, uh, little blurbs that come out from, uh, you know, on an ABC or NBC or big, uh, network website as well. Not only the story itself, but the power of the back link coming from that to your website eventually.
Yeah, yeah, no, exactly.
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (18:25):
Yeah. What, what did, uh, what did they call those? Um, w I guess, what, what did they call the kind of story that, that is, I guess it's just filler for something for them to have. They just have to have so many high volume of stories on their website.
So you mean for like aggregate, you mean the aggregate news site kind of thing, where you see all that, where they don't do it, their own story, but you see the link it'll know
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (18:53):
This was, uh, she actually worked for NBC. And so she called and she was doing a story. I don't even know on what, but like, she called me, got a little blurb from it to post it to the big network site, but it wasn't like a feature film. You know, it wasn't a feature that came out on the five 30 news or something. Yeah.
Yeah. They do that a lot. Like they, cause they actually do their own news beyond, you know, the way you see the 22 minutes of the news. Right. They've all, they're all like. Yeah. Like most of the, the, um, if you go like any, any TV stations at like CNN or wherever, right. Whoever NBC, you'll see like, you know, their TV, their little TV pieces, but also with their TV piece, they'll have an actual article. Well, who wrote that article? You like a print article, you know what I mean? We'll be like click here to see our TV a piece or, you know, when it aired and then here's this whole big, so yeah. So there's, or there's yeah, they there's a lot, it's not just filler. It's like, that's, that's the bulk of what they are, what they are or what they have, you know, what comes out of the 22 minute news and TV is, you know, whatever. But they, they drop people because they're their news sites in general. So they're beyond put on the GB right there. Right? Yeah.
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (20:10):
Yeah. And you know, we look at it. The other thing that it's a little bit out of the scope of the media, but it's these back links. And so we look at the power of the back link and where somebody that has linked to our site come from, you know, there's power in that when it's a huge site Lincoln back to us. So there's, you know, there's all kinds of value to be found. Even if we can't become the feature story, they're still there.
Yeah. That's I mean, that's exactly, that's why. And that's why a lot of these podcasts, like yours are just as valuable as, you know, being on whatever, being in the newspaper day that might or might not be stay online. But you guys are really good at SEO. You search my name later. You're going to come up with five other pots. Cause I've done are going to come up. So later on, you know, when somebody comes, Oh, who is this Tracy memoria that I'm talking to you on LinkedIn? Yeah. They can look at my bio. They can look at all that stuff. Right. That I say in my bio. But how do you verify that? Are they going to call up the awards show? Well, I guess you can look at the pictures. You know what I mean? But I mean, you know what I'm saying?
There's a lot of cases where people have a bio this big, whatever. I'm not checking. I just assume it's true. Right. But when I go and if I search Google their name, and then I find them, you know, you find 10 podcasts of me talking around the world. I can't fake what this knowledge that I'm giving. I can't think so. Number one, there's the, the, the credibility that somebody else is talking about what I'm doing. Right. And also you're actually in a deep dive with that person about it. So when someone sees, okay, there's 10 Tracy Lamar is on podcast. I'm going to go click and start listening by the second one. Oh, here's bang. Here's one in Texas, whatever. But then they started listening and really, she knows what she's talking about. There's a half, you know, you have a half an hour deep dive with the length.
So this could be way more valuable than that little, two minute NBC thing, because now someone that listens, they can actually hear and understand, Oh wow. She has a lot of knowledge. I really want like to get, you know, I liked her personality, you know, they could, by the end of this really decide, Hey, I want to work with that person. Right. You know? Right. Or just the credibility or whatever it is. Like, it's just, you know, you're building your brand, but there's more than marketing in this world. Yeah. Yeah, exactly. So everything in the world, I mean, you serve people, search you when they date you. They said she wouldn't make you where they rent your apartment, you know? So get out there, don't be shy. Like you got expertise you're, you know? Yeah.
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (22:38):
Well, we'd like to do business with, again, like we've talked about people that we connect with and think the same. And so listening to your views, uh, you know, on how you would proceed with handling somebody, media relations, it's very important for them. I think it, it gives us a chance to become comfortable, uh, you know, cause we're all stretched across the globe nowadays. So it's a kind of a long distance way to be, you know, become comfortable with one another. So why don't you tell us a little bit, um, I know you've got an upcoming book, um, get repped, build your brand with effective public and media relations. Why don't you tell us a little, when is, when is that expected to come out?
Well, I'm hoping spring and so is my publisher. Everything is literally done except me. He said in the final version, it was the most publicized publicizing everybody else. But yeah, the way that came about is, um, one of my early clients that's been with me for six or so years. She originally hired me, um, to, uh, to get her book out there, a business book called the 30% solution. And that's her brand is about civility and how that can, you know, um, we're taking a retention of, uh, of, um, potential clients and our, your staff and all that stuff. Anyways, we made her book a business bestseller and she was, um, after that, she decided to basically start her own published this, do self publishing instead, and to start a company where she would publish other people's books, soft skills business. So now she's got about 10, probably 30 by now.
Initially she had about 10 and it was, they're doing really good and they're rocking. And she asked me to literally write the book on public relations because we had helped make her book, a business bestseller like that. So she does business and soft skills and all that. And she thought a book on PR would fit. And I always wanted to be an author. I used to be a writer as a kid, never published anything yet. So, Oh, is that I went so, you know, I jumped, they asked me to write the book, but so this is my first book, hopefully birth of many. And this is, you know, professionally about what I do and what you, how you could. And it's about how people, what people can look. A lot of the things we're talking about here, what people can do on their own, what they should do on their own or what they, what they should get a publicist for, what they, and some champs, you know, each either way, what you can, you know, how you can do it, if you'd go and get alone and how you can choose a publicist if you're doing that.
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (25:03):
Okay. Awesome. So Tracy, we thank you for taking time out of your day to be with us. Uh, so what is one tool that you use throughout the day? Uh, either business personal could be a tool, a habit, but what is something that you use every day that you just couldn't do without?
Um, well for sure, the injury, the injury webs, I literally built my business with an internet connection and, you know, a crappy laptop 10 years ago and you know, a lot of belief in myself and all that stuff. So literally, you know, other than, you know, my family and all that stuff, but yeah, honestly I think the, the, we have the world at our fingertips right now, literally in ways that previous generation than previous entrepreneurs could only dream of we for those, you know, people sitting around, you blame the, washed, everything on Netflix during COVID, you know, there's a lot of ways you could be using your time to your true advantage. But on the other side of COVID, you know, you've, you're still standing when other people have fallen and you you're there to help lift them up instead of, you know, just being down. Yeah.
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (26:13):
Yeah. And that's, you know, one thing that, uh, we've actually started doing more cooking and food preparing, which has been kind of fun and interesting, uh, through COVID. So yeah, I think you make a good point. Uh, also there is that we should, uh, it's not fun, but there are other, a lot of things we can do besides Netflix to occupy our mind, learned a new language, read a book, cook, whatever. Well, Tracy also, uh, tell people like, who is your client, what you do for them, and then how they reach out and get ahold of you.
So my clients are literally across industries. I work in the standard, obviously with entertainers, I work with a lot of authors and public speakers, you know, which people would expect, but also I work with, uh, luxury real estate agents. I work with, um, uh, life coaches. I work with counselors who work with women who have, you know, a recovering after divorce or death of a spouse. I work with, you know, as manufacturers who introduced recently beauty product manufacturers and beauty brands. I work with, uh, some marketing experts on neuro-marketing expert as the old marketing expert. So I worked with a lawyer I worked with so literally a diabetes experts are literally no matter, you know, right across the board, you don't have to be, you know, celebrity. It's just about getting you as an expert in whatever you are. There, there are thousands of opportunities that I see all the time and then we also create opportunities. So you can find me, hopefully you all have the spelling of my name down there. It's on Instagram. It's lamouriemedia. So L A M O U R I E M E D I A is Lamourie Tracy Lamourie media on Facebook, Tracy Lamourie um, on the interwebs lamouriemedia.com and, uh, yeah, I'm definitely available for consultation free consultation. If anybody wants to have a call with me personally, about, you know, how it can benefit their business particularly.
Roy - The Business of Business Podcast - Want PR and Media Coverage? First Work on Your Pitch to The Media Source. (28:16):
Okay, great. Yeah. And we will include all that in the show notes as well. So, but, uh, thanks a lot. Everybody reach out to Tracy, put her to work for you, uh, getting you some good media coverage and, um, again, thanks a lot for your time today. Uh, this has been another episode of the business of business podcast. You can find us at the business, uh, www dot the business, a business podcast.com on Facebook, Twitter, Instagram, and YouTube as well. So until next time, take care of yourself.